[CONTEXT]

This re-imagination of Stephen King covers aims to reach Young Adult and New Adult audiences by blending classic imagery with modern aesthetic trends. This collection is intended to serve as an addition to Penguin Random House’s Vintage imprint.

[DEVELOPMENT]

This project was completed by keeping the following things in mind:

• Genre: Suspense/Thriller and Gothic/Horror
• Audience: Young Adult and New Adult readers.
• Purpose: Establish exploits that attract new and old fans of horror to explore or revisit Steven King’s works.

[RESULTS]