[CONTEXT]

Dugout Entertainment is a North Carolina based entertainment company that regularly hosts musical events featuring bands in the indie scene. For this particular project I was commissioned to lead the visual direction of their annual “Indie Valentine’s” event.

[DEVELOPMENT]

Based in predominant areas of NC such as Raleigh and Durham, Dugout’s primary audience is made up of individuals in between the ages of 18 and 25. To ensure the success of this project, I focused on following things:

• Create visual captivating designs that attract 18-25 fans of indie/alternative music.
• Ensure designs are in accordance with guidelines from artists and the venue.
• Develop visually cohesive designs that can be applied to print and social media.

[RESULTS]